Generation yeah so…? has gone much further
The creative reaction culture
A good example to follow
Stickers and GIF’s FTW
Instead of shaming the target group we give them the tools to speak up and speak out. Through stickers and GIFs which they can use on WhatsApp, Telegram and Instagram when they see victim blaming. Reactions that stick.
Stand by your snap
#rokjesdag - a hook
The campaign went live together with #rokjesdag (skirt day). With the thought: ‘why were you even wearing a skirt like that?, in mind, Dutch celebrities like Tim Hofman and Frank van der Lende wore skirts and posted about it on social media. Media like Linda, Metronieuws, and The Telegraaf wrote about the importance of the campaign.
This merge made the campaign possible: a super fusion. Victoria , Daan , Mella , Corinne, Milenka, Vijay, Maartje, Paul, Frank, Nick, Scott, Sietske en Willy