Six-year warranty
Whichever you choose
Suzuki is known as one of the most reliable car brands. To fortify this, the brand is introducing "six-years of warranty". Whichever model or color you choose.
Focus on the models
Recognizability.
Recognizability.
Recognizability.
The brand Suzuki is not always top-of-mind. That is precisely why creating recognizability for each model is extra important. In all assets, the cars are illuminated from all sides and are shown in every color. In this way we build on the recognisability of the models and therefore the brand.
Jumps off the screen
From TV to timeline.
The chosen form is ideal for cross-media translation and jumps off every screen. Whether you see it on TV or your timeline. And of course you can also hear the colorful campaign on the radio.
Divided into two flights
S-Cross, Vitara, Swift, Ignis.
The campaign is divided into two flights. In the first flight, the focus is on the introduction of the six-year warranty. The S-Cross and Vitara play the leading role in this campaign. Private lease is communicated in the second flight. The Swift and Ignis are added to the line-up.
The campaign was made possible by this merge.
A superfusion between Esther, Britt, Tymen , Frank, Paul, Els, Jenny, Chris, Matthijs, Jamie, Alla, Marco, Wout, Yvonne, Frank, Scott and Sietske