The World upside down
A private lease campaign in uncertain times
If the media only talks about the effects of the Corona crisis, you, the consumer may become anxious. Not only about your health, but also about the financial consequences. You become more careful and take extra consideration about large expenses. Suzuki understands that people want to remain mobile, but simply commiting to a private lease contract seems risky.
The proposition linked to the models
In the rich media ads, the assets are immediately linked to the models. They are immediately next to the thematic expressions. Not a long "click-through" journey, but clear what it is about from the star
Long, short, high, wide
The story of this campaign can be clearly translated into every social asset imaginable due to its simple implementation
A reassuring landing
A proposition that seems too good to be true is questionable. That is why particular attention was paid to providing answers during the landing. Open and clear communication without strings attached
The campaign was made possible by this merge.
A super fusion between Jutta, Frank, Els, Scott, Sietske, Frank, Stefan, Yvonne, Alla, Maud, Vincent, Reinder, Esther, Paul en Erwin