A transition from sensible to super.
People know Suzuki as a reliable car brand that makes compact and economical cars. A wise choice. However, a car is not only chosen wisely. To get on the "consideration list" you have to touch an emotion. In this case, desire. A sharp approach to the strategy
From emotions to guarantee.
The 7 warranties from Suzuki.
Context is everything, beautiful cars deserve a beautiful presentation. Hence an update to the corporate identity. Still Suzuki, just tighter, faster and sexier.
The marketing is in the product
No stand-up comedy, no abstract concepts, just fifteen seconds dedicated to the cars beauty. The films show the cars and nothing else, no nonsense.
four films, many possibilities
Because the films have exactly the same timing and camera movement, they’re easy to use on interactive applications.
A separate USP or every target group
Each of the 7 guarantees has its own banner. We adjust the guarantee depending on who sees the banner. In this way, the USPs always match the motivations of the different target groups.
Even score when it is Christmas.
Such a beautiful car with all those super guarantees, needs a beautiful Christmas message to wish everyone Happy Holidays.
The campaign was made possible by this merge.
A super fusion between Jutta, Jeroen, Karin, Wouter, Wim, Frank, Els, Niels, Frank, NOISIA, Alla, Corinne, Ivar, Vincent, Esther, Paul en Erwin