Content, content...
...and even more content for the second half of 2019.
In different formats, for mobile, desktop, and tablet, in six different languages, for a whole bunch of channels and for the entire online customer journey.
Turn streets into cushions and break your personal best.
If you've ever stood in front of a running shoe display, you know you need to be an expert to know which running shoe is best for you.
For the true runner, it is not always about design, but mainly about technology. Brooks asked TheMerge to focus on technology throughout the campaigns.
The campaigns for the second half of 2019 are all about the Glycerin 17 and the Ghost 12 with DNA LOFT technology, the softest cushioning ever!
The same clear message for Instagram, Facebook and YouTube.
The same clear message for social.
Translated into a whole lot of content, made specially for the speedy scroller.
This is how news suddenly becomes part of the campaign.
The same clear message with GIF stickers for your Instagram Stories.
Nice for when you want to give your running selfie an extra boost. And did they run fast or what!
And especially for our influencers.
Runners are a community-driven target group. They share routes, presentations and beautiful photos on Instagram and Facebook. But of course also which running shoes are best.
We developed an influencer kit that looked and felt like a piece of the road with a wonderfully soft pillow. And in that pillow were some brand new Glycerin 17s. In one fell swoop, a lot of reach and content.
The campaign was made possible by this merge.
A super fusion between Ancel, Anthony, Emilie, Erwin, Esmé, Frank, Jordy, Judith, Marco, Paul, Scott, Sip, Taha, Bryce, Caitlin, Carina, Chris, Jim, Katrin, Marianne, Marlous, Rebecca, Sammy-Rose, Austin, Danielle, Doug, Kiana en Melissa