it’s all still a little strange, have we forgotten how to be outside.
On May 6th, Prime Minister Rutte announced during a press conference that we were allowed to go out a little bit more. On May 8th, a.s.r. went live with this campaign.
Oops, that didn’t go too well.
Everyone has been inside for so long that they may have forgotten how to act in the outdoors. Watch out (be a bit more careful), is the motto. That is why a.s.r. introduced a benefit package for non-life insurance with sustainable damage repair. Two commercials show us different ‘damage situations’.
Online and social
The films have different formats en lengths per medium
A clear landing
What is the benefit package non-life insurance? How does sustainable damage repair work? These questions and more are all extensively answered on the landing page.
The campaign was made possible by this merge.
A super fusion between Karin, Corinne, Erwin, Kelly, Frank, Hella, Nelleke, Paul, Chiméne, Scott, Christel, Nathalie, Yvette, Sjors, Veronica, Vijay, Yvonne en Birgit