a.s.r. insurance

Yes, to this.
No to that.

With my premium? Thanks, but no thanks.

You do this. Your premium does that.

As consumers we make conscious choices to make a positive contribution to the world, but we are not always aware our insurance premium can be doing the opposite.To create more awareness, a.s.r. launched a campaign which explains in what your i.a. car and home insurance, is and isn’t invested.

Even clearer in our tag-ons.

Consumers are often unaware that their insurance premium is being invested. So, through short clips the steps between insurance and the investment of premiums is made clear and linked to products.

Display shows ‘this’.

High-impact formats show in what a.s.r. invests. Which the campaign indicates with "this" and what we do not invest in is called "that". Sounds much more distant, hat's a good thing.

Do I invest in weapons?

Commercials are hardly watched online. That’s why online video has its own format. A format which catches the eye immediately and explains insurance policy clearly.

In what? Well, in this.

The global investment policy is central to bus shelter ads. They become clear through an example of ‘this’.

‘You see ‘this’ everywhere.

Vertical, horizontal, square, short, long, with and without CTA.

Print for consultants.

Consultants are noticing that clients want their money to be invested sustainably. Now they can advise an insurance policy that actually does this.

The landing page, now that’s where it really gets specific.

The landing page looks deeper into investment policy. Here we look at examples of industries in which we do not invest, but also companies in which we do invest.

Deze Merge heeft de campagne gemaakt.

Een super-fusie tussen Marco, Karin, Corinne, Erwin, Kelly, Frank, Hella, Nelleke, Paul, Chiméne, Scott, Christel, Nathalie, Yvette, Sjors, Vijay, William, Yvonne, Birgit, Britt, Maurits, Rens, Tymen, Sietske en Braz
Marco Wempe
DTP + editor @ TheMerge
Karin van der Hulst
Campaign Manager @ TheMerge
Corinne Genestay
Strategic Planner
Erwin Kleinjan
Regisseur @ TheMerge
Kelly de Heij
Media planner @ Media Reverse
Frank Jockin
Creative @ TheMerge
Hella de Weger
Head of Brand @ a.s.r.
Nelleke Ungersma
Campagnemanager @ a.s.r.
Paul Meijer
Partner @ TheMerge
Chiméne Adoptie
Visual Designer @ a.s.r.
Scott van der Veld
Motion Graphics Designer @ TheMerge
Christel van Capelleveen
Contentmarketeer @ a.s.r.
Nathalie van den Bor
Content creatie @ a.s.r.
Yvette de Zwart
Visual Designer @ a.s.r.
Sjors Kroon
Eigenaar @ Media Reverse
Vijay Kanhai
Music Producer @ Soulsearchin
William Griffioen
Producer @ WE ARE WILL
Yvonne Bruysters
Campaign Manager @ TheMerge
Birgit ten Hove
Media Strateeg @ Media Reverse
Britt Kaandorp
Head of traffic @ Earforce
Maurits Colijn
Audio Engineer @ Earforce
Rens Korevaar
Audio Engineer @ Earforce
Tymen Geurts
Audio Engineer @ Earforce
Sietske van der Vegte
Designer @ TheMerge
Braz
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