NL does it.
Sometimes you can do something by doing nothing
As much as we were taken aback by this virus, as quick as we were making this campaign.
Appealing to the public to ‘do nothing’ fits with ‘This is the time to do’.
"This is the time to do" has a construct that consists of four parts.
1. we see something in society:
Due to the rapid outbreak of the Coronavirus, the ICs are in danger of overflowing.
2. We think of that:
As a major absenteeism and health insurer, a.s.r. supports healthcare workers. By staying home as much as possible, we can reduce the pressure on the healthcare system and limit damage as much as possible.
3. We do something about it:
We use a.s.r.’s media influence for a call to stay indoors and not for a commercial purpose.
4. The Netherlands does it
In this case, it’s not a.s.r. that does it, it’s the entire Netherlands. That is why the film now closes with "The Netherlands does it"
Everything leads to one place, very clear.
The landing page emphasizes the importance of social distancing and staying indoors. Initiatives are also highlighted.
Following the positive reactions to the music, a page has also been dedicated to the song.
The campaign was made possible by this merge.
A super fusion between Erwin, Frank, Karin, Scott, Birgit, Veronica, Christel, Corinne, Hella, Linde, Nelleke, Sjors, Vijay, Yvonne, Nathalie, Chiméne, Martin en Yvette