We saw a movement in society.
People no longer wait for governments or agencies to change something, they are increasingly taking matters into their own hands.
These can be big things like the Ocean clean up, or small things like going meatless a day a week. . These are people choosing to take action instead of just leaving their reaction online.
This campaign is about the role a.s.r. plays in society: insuring people in a way that contributes to a fair and sustainable society.
They say print is dead, but if it’s in the paper it must be true
So, full-page ads in the daily papers, the introduction of ‘the time to do’. Paper just reads so well.
Whoever says it is the time to do, must take the lead.
This is what the 10 second videos are for, to be used as tag-ons and on their own . As proof that a.s.r. it really does it.
a.s.r. also shows you on the streets what they do.
Straightforward. A clear story that everyone can hear, which doesn't need any embellishment.
The "self-learning display banner" always optimizes.
Online we can see which "evidence" resonates best and performs accordingly. A dynamic banner shows multiple messages and keeps track of which has the most interaction.
Through the back-end system we can easily add extra messages that can be adjusted live. This way we can continue to optimize during the campaign period.
Do what we promise
a.s.r., for example, announced not long after the launch of the campaign they would no longer pay bonuses to the people at the top of the company.
Some call is news, we call it ‘a reason to believe’.
It’s smooth landing on this page.
All proof of the online journey leads to the campaign page, where we collect all proof that a.s.r. actually does it.
It is clear that "a.s.r. does it "is not just a communication strategy, but part of the business strategy. It gives direction to the entire company. A.s.r. thinks with every product, service or action about how they make a positive contribution to society.
The campaign was made possible by this merge.