The useful

Being useful is the foundation of the relationship.

As a useful agency, TheMerge designs relationships between brands and people, products and consumers. In order to build a reciprocal relationship with the target group, We must find the usefulness of a brand. We define this with our usefulness model, by relating the expertise, character and purpose of the brand to society and the target group. This is how we build long-term loyalty and sustainable growth together.
about fun

For years, Suzuki has been known for reliability.


‘This is the time to do’ winner Gouden Effie 2021

Generation Yes, so what?

A generation that’s way past the issue.

I choose Ditzo

Do you go for fair and sustainable? Choose Ditzo!


The challenging option.

Are You Okay?

A simple question with a big effect.